E-mail marketing is a pretty straight-forward concept. It is when you market a product through electronic mail. Sounds easy enough, right?

You may be wondering how e-mail marketing can increase your sales? The more people you send e-mails to promoting your products, the more sales will be generated. This is because your e-mails can be sent to potential new customers in addition to existing customers.

Existing customers are the people who have purchased from you before and SEMSEWSEyou likely stored their e-mail address and added it to your “list”. You can send promotions, discounts, sale information, new product information, etc. with the hopes that these existing customers will return for another purchase.

New customer e-mail addresses are usually acquired through a newsletter sign-up, or a list that can be purchased from another company that specializes in that sort of thing, although SPAM is one of the worste and most annoying tactics used today, so be careful not to anger your customers by sending TOO many e-mails their way. they could always black-list your e-mails. I have about 100 e-mail addresses black-listed so I will never receive another e-mail from them again. Hooray!

You will always want to put links back to your website in your e-mails so that customers can access your page quickly and easily should they decide they want to check out what you’re offering. Putting direct links to your affiliate products is another way of generating more sales that doesn’t require the customer to ever even see your web page!

Besides generating more sales, e-mail marketing is also very cost-effective. The amount of money it would cost you to send promotional content to every person on your “list” by regular mail would be astronomical. If you have 100 people on your “list”, it will cost you a minimum of $42! Now, if you eventually acquire a longer list, which you definitely WANT to do, it can cost hundreds, if not thousands of dollars! Just remember that sending e-mail is absolutely FREE!

Some other benefits to think about are:

• Delivery Time: E-mail gets to the customers inbox within seconds whereas regular mail can take days.
• Tracking: It is very easy to track electronic mail while regular mail would need to be “return receipt requested”, which is both expensive and time consuming.
• Website Traffic: You can send an e-mail to customers to alert them to sales, promotions, and new products instead of hoping people find your website through a search engine. There are also ways to track the percentage of people who actually read the e-mail.
• Environmentally Sound: E-mail doesn’t require any paper! Save a tree while you market your products!